HoneyCode and Amazon design

Suhas Motwani pointed me to honeycode.aws. This is airtable + zapier + more. Prepare to get disrupted (again). This is the amazing power of platforms. The thing is – AWS probably did this in half the time and effort (or less) that the startups pour into it – because they have the blocks, and it took a small pizza team to put it together.

This is probably the biggest fear of startups – what if one of the big guys created something like this!

The biggest thing that jumped at me was the design –

  1. Neat airy design
  2. Humaans type image
  3. Color icons
  4. Deviation from their usual black-blue-orange scheme
  5. EmberSerif for headings – not seen serifs on amazon pages before.

Very refreshing from the usual drab designs that Amazon typically has. Someone at Amazon really stuck their neck up and did something different. Kudos.

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