Faasos was one restaurant chain which I really wanted to succeed (with me!). I do not really care for it to succeed for everybody. These things are very individual. I loved their wraps the first time I tried them a year or two ago. They were in a much smaller scale. Their phone ordering was good. Their packaging was pretty damned good. Neat small rectangular cardboard boxes the size of the wraps, so that they stay in shape. Then they brought online ordering. They brought an app. Their messaging was funky.
They had it all going for them (for me!) except for the key ingredient that I deeply care for – service. The first thing you notice when you order online, which seemed to be a flawless workflow was that, after you confirm your order, a message appears in the last screen that, the 20 minute guarantee does not hold good for online orders. Well, that is cheating in my regards, if you tell me that, after I have submitted the order.
Ok. Most phone orders that I place, do not have any guarantees, except for Dominos. So if it is not 20 minutes, I thought it would be 30-40 minutes. I was willing to wait.
I ordered, and got an SMS confirmation stating which store my order had gone to. It was amusing because there is a store (Koramangala Sonyworld) which is way nearer than the store that it was allocated to (Koramangala JNC). I didnt think too much about it because the further store was still slightly less than 2km.
40 minutes pass. I get hungry. I tweet out to @faasos asking for status. I get a “We are looking into asap” response message.
I decide to go back to the webpage. There is a nice track order section in the webpage, which asks for my order number. Hmm. Now where do I get that. The confirmation SMS did not have that. So I cannot track now either.
It is now an hour and I am getting hungrier. So I decide to call the store. The store goes into a dull “All customers are busy. Please hold the line” message for 4 minutes. I cut and call again. I hold 6 minutes. Same treatment.
I go back to the webpage to see if there is any other alternate contact number. Nothing zilch. Meanwhile, I have started tweeting my discontent. No response at all.
It is hour and 20 minutes and I give @Faasos 10 minutes time on twitter after which I would send back the order.
10 minutes later, I pick up my wallet and phone and leave the house to go somewhere and eat. I meet the delivery guy sauntering in near the gate of my complex. He claims that he rushed here in 5 minutes. I send him back. I tell him, I have nothing against him, but this is something to voice my displeasure at the company. I also show him the SMS that I received an hour and half ago, so that he can go and show it to his bosses.
The surprising thing is, a year ago, I had exactly the same thing happened to me. Secretly, I was wishing they had improved. I guess not. And now, I have lost faith completely.