Came across this beautiful bill board. You should note a few things – the shoe takes center stage. The story takes center stage. The Nature of Performance takes center stage. You get to see the name of the shoe only in a few tactfully hidden places – “Available at the PUMA Store”. And the ubiquitous puma jumping symbol. Beautiful. That is branding.
Not sure if Puma has always been like this, or they have been learning about Nike. Nike is even more manic about this. You would see a sportsman or sportswoman wearing the shoe and excelling. And the Nike swoosh symbol in the footnote. Some ads would not even have the word Nike. It would just have the Nike swoosh symbol.
For more Nike ads, you should look here -> http://pinterest.com/pin/169870217167015064/