The Ordinary Heroes of the Taj Hotel
http://www.youtube.com/watch?v=vQGz1YRqBPw&feature=share
Harvard Business School professor, Rohit Deshpande, did a case study on the employees of the Taj Palace Hotel in Mumbai. On the fateful day of the terrorist attack, not one of the 600 employees ran away. All of them stayed back and helped the guests evacuate. Out of the 34 people who died that night, half were staff.