The McDonalds Effect

I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!

• You can use a 'blatantly bad' initial first step - so that people get so revulsed into getting a better quality.
• However bad a first step is, resist the temptation to analyze it rationally. Just pause your brain right there and dump it into a first step.