Lenses and wrong jobs

I came across these two ad campaigns in an email. Brilliant. Just brilliant. I am always amazed by human creativity. The first set is a campaign for camera lenses. Agency Young & Rubicam in Switzerland highlight the main attribute of Leica cameras, - its 12x optical zoom.

The second set (I am sorry, I do not know the agency behind this) is for jobsintown.de, a recruitment agency. The caption says "Life is too short for the wrong job."

Kudos to both the advertising agencies!