Keep them busy!
I spoke about this in a recent 1-1 and I thought I would pen this here. (Used to do this quite often early and want to restart doing it).
This is in context to being a PM in a large scale company but with appropriate modifications, I feel it works everywhere.
We were talking about focus time. In a large company, there is always a sense of being busy. You might be accountable for making triaging decisions, attending stand-up meetings, aligning stakeholders, prep-ing for exec presentations, among many other things that you are thrown into, on a day to day , hour to hour basis. So, how then, do you carve out time for focus work?
One of the many ways that I have seen work (and I tell my team to do so as well) is to keep your important stakeholders busy. In the case of my team, it is the dev team (and the dev lead). I have nothing against them (or any stakeholder for that matter) ; but it is usually an unwritten rule that devs look up to the PM for anything that they may need help on / get blocked on. So, if you time it and keep them busy during the time when you want to do focus work (say write a deep spec, or analyze competition, or do some data work), you tend to not be interrupted.
How do you do this?
- Ensure that the stakeholders have everything that they need for the current project at hand.
- Have a ready 'to-analyze' list - that you can toss at a dev(s) to go do some effort estimate / tshirt sizing
- Send the stakeholders a pre-read of a document that is being worked on with an explicit ask to drop comments (and a follow up meeting to discuss)
The main thing, however is not the external interrupts, during when you are in the zone. It is your internal interrupts, which I also crudely called guilt-checks. Did I give everything that is needed for the designer? Should I give more context to the team? Is there anything due from me for the exec-preso? For this, you basically ensure that you write down a guilt-check list and make sure you are convinced that everything is taken care of.
This blog post (like many others in my blog) is mostly a top of mind dump. What do you think about this problem? Do you have a process to get into the zone? Comment / reply / or engage on twitter (@gcmouli).