Book Review: How I braved Anu Aunty & Co-Founded a Million Dollar Company

This book is a quick read. You can read it one sitting. The book is a true story told by the author who co-founded the Alma Mater College Merchandising e-commerce company. The book talks about how it is very difficult for a young person from a middle class family to start up something on his own. And yes, I do bring up the middle class here because of the environment that he describes about how his family tries very hard to make him successful. His mother initially takes the help of her “kitty-party” friends – and one aunty specifically – Anu aunty. Every one growing up in India has seen an Anu aunty in their growing years. This person is the one person whose kid is the quintessential best kid in school, in society, has followed the societal template to the dot. And whats more this person is the one who feels and often insinuates others, whose children does not fall into that template.

The book has a lot of realism baked into it. I can picturize the wanton lives of the just graduated college graduates of Bangalore. Familiar places are mentioned. The author starts up his venture with his friends without his parents knowing initially. Over an emotional incident, he eventually bonds up with his mother, who starts supporting him.

It is a well written story – except for one thing. I understand the need for being colloquial and real, but the swear words could have been suppressed more. It is a bit too much. Overall, a good read for a saturday afternoon read.


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