Pure Loyalty – Mobile Cloak Room

Where there is a need, there will be a service-based-startup. That seems to be the motto these days. Wow. After a recent ruling that Cellphones, PDAs, Tablets etc would not be allowed inside public schools, a company named Pure Loyalty LLC is making news by filling a gap. These guys come and park a van outside the school, and provide a mobile cloak room. With more and more students having access to tablets and smart phones, a place to reliably deposit these ‘expensive’ electronic gadgets is a great idea. Pure Loyalty keeps track by using smart ID cards.

Call me a bad guy, but I am waiting for the acid test. I am waiting for the couple of incidents, where the smart cards are stolen, and some thing bad happens. If the company has ways to handle such an incident, they will definitely survive. Even if they dont, if they quickly get their heads together and create one, they still stand a chance (like airbnb did). If not, we will have to wait and see.

(image source by Dean Terry)