Yup. I did say agricultural startup. This is just awesome. I missed where I got this nugget from (probably from Inc ). The article quoted that, each time you buy lettuce or tomatoes on the east coast, it has been sitting in a refrigerated truck for a week – since it had to come either from Mexico or from the west coast. So a bunch of enterpreneaurs have started this awesome company – Bright Farms, where they have greenhouses on the terrace of large super markets. So the fresh produce that you get is literally as fresh as it can get. This is a win-win project, and a new dimension in start-ups. From their website, it says, they are now building a prototype in collaboration with a WholeFoods store. Lets see how this one goes.
Image courtesy: Bright Farms LLC