The McDonalds Effect

I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.

An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!

Read the full article here.

My key two takeaways are:

  • You can use a ‘blatantly bad’ initial first step – so that people get so revulsed into getting a better quality.
  • However bad a first step is, resist the temptation to analyze it rationally. Just pause your brain right there and dump it into a first step.

(via daringfireball)

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